Senator Clinton has had a lot of success recently at creating the "everyday" image through creative photo-ops.
Although the entire story and details are available
here from the New York Times, let me give you the Cliff Notes version of the photo-op.
- Senator Clinton rode in the car of an "average Joe" to work. On the way, she stopped at a gas station to help the Joe fill up with gas and make a point of high gas prices.
Here are the images:

"Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., pulls herself into the passenger side of a pickup truck to commute into work with sheetmetal worker Jason Allan Wilfing, Wednesday, April 30, 2008, as she campaigns in South Bend, Ind.
(AP Photo/Elise Amendola)" (
view).
Notice how Senator Clinton happened to ride in a big white Ford pick-up truck. The symbolism here is quite important. No foreign cars. No dirty cars. No small "elitist" hybrid cars.
"Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., left, rides in a pickup truck to commute to work with sheet metal worker Jason Allan Wilfing, Wednesday, April 30, 2008, as she campaigns in South Bend, Ind.
(AP Photo/Elise Amendola)" (
view)
Most people do not have cars driving in front of them taking pictures of them as they drive to work. Also, you may notice the Secret Service SUV behind Clinton--not exactly every day.

"Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., speaks about gas prices as sheet metal worker Jason Allan Wilfing puts $63 worth of gas into his pickup truck, Wednesday, April 30, 2008, during a campaign event in South Bend, Ind.
(AP Photo/Elise Amendola)" (
view)
Notice how the photo is set up to show the gas prices behind them.