Clinton Creating More "Everyday" Image

Senator Clinton has had a lot of success recently at creating the "everyday" image through creative photo-ops.

Although the entire story and details are available here from the New York Times, let me give you the Cliff Notes version of the photo-op.

• Senator Clinton rode in the car of an "average Joe" to work. On the way, she stopped at a gas station to help the Joe fill up with gas and make a point of high gas prices.

Here are the images:



"Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., pulls herself into the passenger side of a pickup truck to commute into work with sheetmetal worker Jason Allan Wilfing, Wednesday, April 30, 2008, as she campaigns in South Bend, Ind. (AP Photo/Elise Amendola)" (view).

Notice how Senator Clinton happened to ride in a big white Ford pick-up truck. The symbolism here is quite important. No foreign cars. No dirty cars. No small "elitist" hybrid cars.


"Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., left, rides in a pickup truck to commute to work with sheet metal worker Jason Allan Wilfing, Wednesday, April 30, 2008, as she campaigns in South Bend, Ind. (AP Photo/Elise Amendola)" (view)

Most people do not have cars driving in front of them taking pictures of them as they drive to work. Also, you may notice the Secret Service SUV behind Clinton--not exactly every day.



"Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., speaks about gas prices as sheet metal worker Jason Allan Wilfing puts $63 worth of gas into his pickup truck, Wednesday, April 30, 2008, during a campaign event in South Bend, Ind. (AP Photo/Elise Amendola)" (view)

Notice how the photo is set up to show the gas prices behind them.