Party Like it 1999

I recently saw the following ad from the Republican Senate Committee. Although I am not entirely sure how effective the ad will be, it is absolutely hilarious.

View ad here.


Points From This Ad

• As is increasingly the case today, the politics of personality loom much larger than the politics of policy.
• Humor. This ad very effectively uses humor to make a point (i.e., John Kerry is out of style).
• Pop-Culture. This ad appeals to voters who know little about politics but know a lot about pop-culture. However, one wonders about the efficacy of an ad that plays on this type of pop-culture in Massachusetts.
  
• No republican candidate is mentioned. This may be because one is not yet nominated via a primary. Or, it may be because the ad is so negative that the sponsors do not want to implicate a republican candidate in it.