Why This Ad is Effective
- Clearly contrasts the candidates in an easy to understand way
- One of the most important parts of effective campaigning is drawing clear contrasts that are easy for the everyday voter to understand. This was one of Karl Rove's specalities. This ad paints in clear and defining strokes the differences between Senators Clinton and Obama.
- Populist appeal
- There is a wave of populism in the country today--especially on the Democratic side. Senator Clinton taps into this with her proposal of windfall profit taxes.
- Repetition
- Too often, Senator Clinton fails to use repetition to drive home her point. However, she uses "Senator Obama said 'no'" twice to drive home her point.
- Credibility
- The ad features news article sourcing to back up its claims.
- Deadline Pressure
- "Its time for a president whose ready to take action now"
- People who are hurting want action now--not later. Hillary appeals to this.
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