Persuasive Ad Analysis: Determined

Hillary Clinton released a new ad airing in North Carolina entitled Determined (view here).

Why This Ad is Persuasive

• Features the North Carolina governor, who narrates the entire ad.
• This ads lots of credibility
• Focuses on the bread-and-butter issues likely to be most important to North Carolina voters (e.g., economics, jobs, tax cuts, health care, education)
• Subtly jabs George Bush
• "tax cuts for the middle class for a change"
• Plays on Hillary's emerging image as an underdog fighter who will never give up
• Features blacks, whites, and Latinos
  
• Features lots of everyday people (factory workers, people dressed casually)