Wednesday, May 14, 2008

Timing of Edwards Endorsement

Was it just a coincidence that the Obama's campaign scheduled John Edward's endorsement for 6:30pm on a day when Senator Clinton had interviews with all the major nightly news programs (which show at 6:30pm)? Was it just a coincidence that the Obama campaign scheduled John Edward's endorsement for the day after Hillary Clinton's landslide victory over Senator Obama?

Elections are all about momentum and managing news. Senator Obama's campaign gets an A+ for blunting the momentum of Senator Clinton's landslide victory last night by scheduling an endorsement that will make news and wash out the news of Clinton's landslide victory.

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