Sunday, June 1, 2008

Persuasive Ad Analysis: Senator Obama: When will you finally visit Iraq?

I recently saw the following PAC ad attacking Senator Obama about his Iraq policy and failure to visit Iraq (view here at YouTube). This ad dovetails with Senator McCain's attacks on Senator Obama for his failure to visit Iraq and acknowledge the progress made.

Why This Ad is Effective
  • It does not feel like a typical attack ad.
    • Between the music and soft voice, the ad does not engender the feelings of a typical attack ad with dark colors, deep music, and slashing commentary.
  • It inspires/plays on patriotism.
  • It uses Senator Obama's own words against him.
    • The subtle reasoning is that if Senator Obama will meet "one-on-one unconditionally" with Iran, why won't he meet under similar circumstances with American troops in Iraq.
  • It uses a veteran.
    • This ads credibility and makes it more difficult to attack the source of the ad.
  • It plays on the perception of Senator Obama's foreign policy weakness.

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