Why This Ad is Effective
- It does not feel like a typical attack ad.
- Between the music and soft voice, the ad does not engender the feelings of a typical attack ad with dark colors, deep music, and slashing commentary.
- It inspires/plays on patriotism.
- It uses Senator Obama's own words against him.
- The subtle reasoning is that if Senator Obama will meet "one-on-one unconditionally" with Iran, why won't he meet under similar circumstances with American troops in Iraq.
- It uses a veteran.
- This ads credibility and makes it more difficult to attack the source of the ad.
- It plays on the perception of Senator Obama's foreign policy weakness.
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