Why Hillary Could Not Persuade - Part 3

In the third part of this series, we will examine another reason why Hillary Clinton could not persuade voters: her campaign attacked them. This seems like an elementary violation of the rules of persuasion, but Hillary's campaign managed to do this. It is difficult for voters to feel affinity for the Clinton campaign when they are being attacked by it.

Consider the following:

Of his wife's recent travails, [Bill Clinton] said, "the caucuses aren't good for her. They disproportionately favor upper-income voters who, who, don't really need a president but feel like they need a change." (source)

Clinton's campaign said that a lot of the states where Obama won "don't matter" (source)

"[The Clinton campaign] also said Clinton will likely be within 25 delegates of Obama after voting on March 4, including superdelegates, and they dismissed most states which Obama has won. 'Could we possibly have a nominee who hasn't won any of the significant states -- outside of Illinois?' Chief Strategist Mark Penn said. 'That raises some serious questions about Sen. Obama.'" (source)