Friday, March 28, 2008

Finally a Good McCain Campaign Ad

After months of writing about Barack Obama's good campaign ads, I can finally write about a good (or at least, reasonably good) campaign ad for John McCain.

The title of the ad is 624787, which caught my attention. At first, I thought the title was a goof and the technical people at the McCain campaign forgot to give the ad a real title for YouTube.com

View ad here.

Why Ad is Persuasive
  • It inspires
    • It makes you feel like America can come together and it makes you respect Senator McCain.
  • It makes you feel good
    • John McCain is complementing people in the ad. The viewers are called "honorable" and "worth protecting"
  • It plays to patriotism
    • When one gets a glimpse of what John McCain went through, it makes you respect him tremendously.
  • It attacks Hillary Clinton
    • One of the subtitles says that John McCain is "ready from day one." This is a line that Hillary Clinton has used extensively so John McCain is subtly attacking.

No comments: