Obama and the Use of Stories

In a previous post, I remark on Hillary Clinton's recent decision to begin using vignettes in her speeches to provide a powerful personal emotional appeal to voters. In that post, I pointed out that Senator Obama has been using this persuasive technique for a while.

In Barack's remarks on January 3, after winning the Iowa cacus, he used the following personal stories:

• Hope is what I saw in the eyes of the young woman in Cedar Rapids who works the night shift after a full day of college and still can't afford health care for a sister who's ill. A young woman who still believes that this country will give her the chance to live out her dreams.
  
  Hope is what I heard in the voice of the New Hampshire woman who told me that she hasn't been able to breathe since her nephew left for Iraq. Who still goes to bed each night praying for his safe return.

In Barack's remarks on January 26, after winning the South Carolina primary, he used the following personal stories:

• Theirs are the stories and voices we carry on from South Carolina. The mother who can't get Medicaid to cover all the needs of her sick child. She needs us to pass a health care plan that cuts costs and makes health care available and affordable for every single American. That's what she's looking for.

  The teacher who works another shift at Dunkin' Donuts after school just to make ends meet, she needs us to reform our education system so that she gets better pay and more support and her students get the resources that they need to achieve their dreams.

  The Maytag worker who's now competing with his own teenager for a $7 an hour job at the local Wal-Mart, because the factory he gave his life to shut its doors, he needs us to stop giving tax breaks to companies that ship our jobs overseas and start putting them in the pockets of working Americans who deserve it and put them in the pockets of struggling homeowners who are having a tough time and looking after seniors who should retire with dignity and respect.

  That woman who told me that she hasn't been able to breathe since the day her nephew left for Iraq or the soldier who doesn't know his child because he's on his third or fourth or even fifth tour of duty, they need us to come together and put an end to a war that should have never been authorized and should have never been waged.

• But here is what I know. I know that when people say we can't overcome all the big money and influence in Washington, I think of that elderly woman who sent me a contribution the other day, an envelope that had a money order for $3.01 along with a verse of scripture tucked inside the envelope. So don't tell us change isn't possible. That woman knows change is possible.

  When I hear the cynical talk that blacks and whites and Latinos can't join together and work together, I'm reminded of the Latino brothers and sisters I organized with and stood with and fought with side by side for jobs and justice on the streets of Chicago. So don't tell us change can't happen.

  When I hear that we'll never overcome the racial divide in our politics, I think about that Republican woman who used to work for Strom Thurmond, who is now devoted to educating inner city-children and who went out into the streets of South Carolina and knocked on doors for this campaign. Don't tell me we can't change.